Dara's note: We often have newbies post in our forums with general questions of how to help their shops succeed. Because this has been a reoccurring theme, I decided that we would start a weekly post to help answer some general questions. Please know that I certainly am not an expert and that I am learning right alongside of you.
Lesson 1: Don't Get Discouraged
We all know how it is. You finally get the courage to set up a shop and list your babies, your creations, for the world to see. You dream of being an overnight success, and yet at the same time you are afraid of being an overnight failure. You check your email constantly for any sales. One day passes, then another, then another. Still no sales. Maybe a week passes, or two or three. Perhaps a month or more. Doubt starts to set in and you begin to wonder if you ever should have done this. You start to doubt your abilities and talent.